Work based project Essay Example | Topics and Well Written Essays - 2500 words

Work based project - Essay Example The teacher who keeps an open mind also gains a lot of learning observing how his students derive answers from their discovery process, sometimes, differently from how he did it. This dynamic is likewise possible for two teachers sharing a mentoring relationship.. A collaborative learning effort usually transpires in a mentoring relationship. A mentor and sound off some ideas and a mentee can take them up and dig deeper to unveil a phenomenon. The mentor, likewise does his research to be able to support the efforts of the student. A healthy teaching-learning environment prevails in such a productive collaboration. This report will chronicle a mentoring relationship between a veteran teacher and an on-the job novice teacher who is taking up further studies in education to equip her with more professional skills in her chosen career. It will follow the progress of the novice teacher’s growth within a span of a semester. Her mentor will ably guide her in the requirements of her studies in graduate school as well as in her teaching practice with toddlers. I have had the opportunity of interviewing both mentor, Anna and mentee, Ruth. Their mentoring relationship has been ongoing for several months now, as Ruth is Anna’s teacher assistant in her toddlers’ class. Ruth also has the privilege of having Anna help her out in her graduate school requirements as she provides the connections between theory and practice, and points out specific examples from their own class. Anna is a veteran educator, with her experience spanning over two decades. She has worked with preschool children and their families from the time she graduated from college. She has established her own preschool that has been running for eighteen years now. Due to heavy enrolment, she has also taken some classes to handle herself. On top of

International and strategic marketing Essay Example | Topics and Well Written Essays - 4000 words

International and strategic marketing - Essay Example This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing strategies in the Music Industry 6 2.1.Product 7 2.2.Price 8 2.3.Place 8 2.4.Promotion 8 2.5.People 9 2.6.Process 10 2.7.Physical evidence 10 2.8.Section summary 10 3.0.Topics impacting the industry 11 3.1.Changing process using partners and intermediaries 11 3.2.Promoting legitimate digital music using merchandise and concert business 13 3.3.Repackaging physical evidence 14 4.0.Conclusion 15 References 16 1.0. Introduction According to the British Recorded Music Industry, the music industry can be broadly categorised into four sectors: song writing and publishing, recording, live music and artist management (BPI 2012). In all these sectors there are many different organisations and individuals performing different roles and earning their living. Currently the large share of the industry’s value is generated and controlled by the recorded music and live music sectors. The recorded sector is dominated by four major corporate labels that comprise of several smaller companies that focus on different regions and markets. These four conglomerates are: Sony Music Entertainment, Universal Music Group, EMI Music and Warner Music Group (The Economist 2008). The live music sector is dominated by Live Nation Entertainment in the United States. The growth of the recorded music sector epitomised by the rise of music labels towards the end of the 20th century led to the recording sector being synonymized as the music industry (Wikipedia 2012). The recorded music sector grew largely due to the ability of the music labels to efficiently and cost-effectively fulfil the several stages in the process of moving music from artist to consumer. The major record labels are vertically integrated businesses. The stages in the recording industry are: Artists and Repertoire (A&R) – involves finding new acts; recording music – involves composition, production and licensing of copyright; manufacture of mechanical recordings e.g. CDs and vinyl; music distribution and logistics; marketing and promotion; and retail activities (Fleming & E. G. Hughes 2002). Some of the factors that made music labels profitable are: economies of scale which spreads overheads over a wider revenue base; diversity of artists which enables them to maintain a steady flow of releases; and breadth of music catalogue. However, in the 21st century, the emergence and growth of three technologies led to the disruption experienced in the broad music industry in general, but mostly in the recorded-music industry’s value chain. These three technologies are digitalization, data compression and the Internet (Dolata 2011). Digitalization of music made it easy to make copies